Ford recently unveiled the 2024 Bronco Raptor Black Appearance Package during a special event in Texas, casting a new light—or rather, a new shadow—on its popular off-road vehicle. This event, held at the Bronco Off-Roadeo in Austin, coincided with the dramatic backdrop of the total solar eclipse on April 8, 2024, setting an atmospheric stage for the introduction.
Exclusive Design Enhancements
The new Black Appearance Package offers a collection of design elements that enhance the vehicle’s rugged aesthetic. Central to the package is the Shadow Black painted roof, which pairs seamlessly with matching mirror caps, painted roll bar, and fender flares. This cohesive look creates a striking contrast with the broader range of bold colors available in the Raptor’s catalogue.
Rugged Functionality Meets Style
In addition to the aesthetic updates, the package includes functional enhancements like a Matte Black steel bumper, skid plate, and tow hooks. These features not only bolster the Bronco Raptor’s robust capabilities but also respond to customer feedback, particularly those who have taken to painting the skid plates themselves.
Pricing and Availability
Ford has set the package at an MSRP of $4,995, with orders opening at the end of April 2024. The Black Appearance Package also features unique Raptor body-side and hood decals that complete the vehicle’s sinister new look.
Brand Perspective
Bronco Brand Manager Jason Hyde highlighted the dual appeal of the Bronco Raptor: its high-performance off-road capability and its distinctive appearance. “The Black Appearance gives them a look that stands out on any trail and under any sky, even a total solar eclipse,” said Hyde.
Exclusive First Look for Bronco Owners
The debut of the 2024 Bronco Raptor’s Black Appearance Package was not just a showcase—it was an event, exclusive to current Bronco owners. Held at the Bronco Off-Roadeo in Austin, Texas, the reveal was perfectly timed to coincide with the dramatic total solar eclipse on April 8, 2024. This unique setting underscored Ford’s commitment to creating memorable experiences for its community, offering them a first look at a package that’s as bold and distinctive as the owners themselves.
